Rebranding NaturVet for a New Generation of Pet Parents

NaturVet, a pioneer in natural pet supplements, initiated a bold brand refresh to strengthen its industry leadership and appeal to a new generation of pet parents. With a 30-year history grounded in the formulation of a joint support supplement for one beloved Labrador, NaturVet has long stood as a trusted name in pet health and wellness. Facing a market teeming with up-and-coming copycat competitors, it was crucial for NaturVet to reassert its relevance and connect with millennials who prioritize their pet and value-driven purchases.

Magnetic’s strategy hinged on understanding and engaging this younger demographic, leading to a revitalized brand narrative: "NaturVet. How People Love Their Pets." This concise, impactful tagline captures our modern approach while honoring our commitment to a legacy of pet wellness.

Influenced by our client’s origins in Temecula Valley, we refreshed NaturVet's visual identity to reflect its roots and forward-looking ethos. The updated logo, vibrant color scheme, and nature-inspired imagery resonate with consumers seeking authenticity and quality in pet care products. Our packaging redesigns, mindful of both aesthetic appeal and regulatory compliance, ensure NaturVet products are both eye-catching and trustworthy.

The transformation extended online with a new Shopify-based e-commerce platform, designed to enhance user experience and foster direct engagement. Through educational content, a user-friendly product quiz, and streamlined navigation, we've made it easier for pet owners to find the right supplements for their furry friends, leading to remarkable growth in subscriptions and social media engagement.

The rebranding of NaturVet has yielded impressive results:


Over 300% increase in subscription growth in the first year.
More than 700% rise in new social media followers year-over-year.
Comprehensive redesign of over 200 product packages.

Based on those numbers, it seems you can teach an old dog new tricks.