MUSE Gold

2024

Baidu APP AI character matrix

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd

Category

Mobile App - Mobile App / Other___

Client's Name

Country / Region

China

Based on Baidu Wenxin's natural language understanding and generation AI model, we have crafted a unique AI virtual character system, bringing a fresh interactive experience to Baidu APP users. Encompassing various types such as assistants, historical figures, and film characters through preset prompts, the AI characters generate comments and bulletins dynamically. This enriches user interactions in the video and information comment sections, achieving intelligent and personalized communication.

Our philosophy is to enhance users' efficiency in understanding the core content of videos and news through intelligent interactions with AI characters. Simultaneously, we aim to provide users with emotional companionship on a spiritual level. The AI virtual characters, characterized by unique personality traits and conversational styles, undergo visual packaging with deep personalization, reinforcing the emotional connection between users and virtual characters.

The AI characters have the capability to automatically post comments in the comment section and barrage area, engaging in multi-round interactions with users, creating a genuinely entertaining experience. The "Chief AI Assistant," with its content summarization ability, swiftly encapsulates video/news content, offering users a quick way to understand. Users can @ any AI character, sparking a more entertaining and interactive user experience.

More Gold Winners
Social Media
2024
MUSE Advertising Awards - The Enclave Food Hall
The Ruth Group

Entrant Company

Dean&Co.

Category

Social Media - Food & Beverage

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - Wayfair at BravoCon

Entrant Company

NBCUniversal

Category

Branded Content - Social

Country / Region

United States

Video
2024
MUSE Advertising Awards - It's perfect to be U

Entrant Company

SUMMERCLIFF

Category

Video - Beauty & Cosmetics

Country / Region

Cyprus

Social Media
2024
MUSE Advertising Awards - Bayer for Her, Conversation of Care.

Entrant Company

Createx House

Category

Social Media - Healthcare & Pharma

Country / Region

Thailand

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy