MUSE Gold

2024

TOUR OS

Entrant Company

Chery Automobile Co., Ltd. (Jetuor Brand)

Category

Website - Web App

Client's Name

Country / Region

China

Tour OS is Jetour's first intelligent cockpit operation system. Upholding Jetour's brand concept- Defining Journeys through Action and acting on the brand strategies of Travel+, Off-road+, Modification+, Tour OS is developed based on Qualcomm® SA8155P, aiming to roll out a new-generation 3D cockpit HMI that is user-friendly and eye-pleasing through new functions, interactive iterations, visual enhancements, and optimized experiences.

Travel+: Tour OS adds SDK custom map, coupled with coupons and tokens offered by relevant merchants of stage stations, venues, restaurants, hotels, etc., providing one-stop services for users. It enables data synchronization with the Jetour Road Book app for the first time, supporting self-driving route navigation and covering all scenes (pre-tour-mid tour-post-tour) on the journey. It boasts a unique dragging mode, which helps expand interior space. Tour OS is armed with an exclusive drone app for its onboard drone, meeting diverse demands on the journey, like scouting, aerial photography, road book, emergency search, etc.

Off-road+: The brand-new off-road digital instrument with an exclusive app allows the driver to monitor the vehicle status in real time through the 3D car control, satisfying users' visual and emotional needs in off-road driving. Tour OS comes with scenario-based dynamic driving modes, including sports, normal, economy, grass, mud, and rocky, as well as X driving mode, which can intelligently identify road conditions and switch to an optimal mode, enhancing the user's off-road enjoyment.

Modification+: Jetour's all-new modification master 2.0 allows users to upgrade digital twin vehicles and co-create a personalized solution, improving the playability of the cockpit OS and strengthening users' sense of belonging.

Tour OS will continue to iterate and evolve to provide a better user experience for Jetour users.

Credits

Jiang Aiqiang
Xin Yunyue
Guo Xiaolu
Cheng Xinhua
Wang Xiaoyu
Dong Qian
Qin Zhen
Zhou Yi
Lin Song
Ren Hongmin
Ji Yuanchen
Xiao Wenhua
More Gold Winners
Experiential & Immersive
2024
MUSE Advertising Awards - Whiteout: Transforming snow into New energy For Communities

Entrant Company

Wei Dou, Zhaodi Wang

Category

Experiential & Immersive - Community

Country / Region

United States

Video
2024
MUSE Advertising Awards - Brewing a Legacy: The History of Coors

Entrant Company

JRP Inc.

Category

Video - Documentary

Country / Region

United States

Video
2024
MUSE Advertising Awards - Moments of More
Grand Hyatt SIngapore

Entrant Company

Moving Bits pte ltd

Category

Video - Travel

Country / Region

Singapore

Video
2024
MUSE Advertising Awards - Swell
Lords of Discord

Entrant Company

Producer

Category

Video - Music Video

Country / Region

United States