MUSE Gold

2024

Francesco, an extraordinary colleague

Entrant Company

Citadel

Category

Video - Cinematography

Client's Name

Emily Molitor

Country / Region

United States

Citadel is known for its exceptional performance in asset management, recently becoming the most successful hedge fund of all time. But who and what propels the firm’s continued and unparalleled success is a story largely untold. The firm’s ambition is to be the most successful investment team of all time. So, the film series “Passions Applied” aims to lift the veil on the historically private institution in an engaging, cinematic way. By profiling a collection of brilliant and driven colleagues, the series shows how each individual follows their passions and applies their expertise to help everyone learn, grow and contribute to outsized achievements. Francesco’s story is an excellent example of development supported from day one.

In this film, we’re introduced to Francesco, a driven, curious, and exceptionally bright Citadel employee who puts his passion to use in an exponentially growing business. In just five years, he advanced from analyst to co-head of portfolio construction, becoming both a business leader and culture carrier in the process.

Citadel and Mofilm used candidate research (both qualitative and quantitative) to identify resonant themes before starting the series to ensure the campaign would be resonant and persuasive. In telling Francesco’s story, as with all profiles, and highlighting attributes of the firm, we’ve learned improves perception to persuade candidates that Citadel is an employer of choice.

“Francesco” has generated 507,761 views in organic and paid social promotion to date across LinkedIn, Instagram and YouTube.

More Gold Winners
CSR
2024
MUSE Advertising Awards - Monks Forest Project to a Zero Carbon Emission Exhibition

Entrant Company

Seed Coleus Greenhouse

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

Taiwan

Experiential & Immersive
2024
MUSE Advertising Awards - göt2b x Ditch the Label  Self Expression Summit
göt2b Henkel Consumer Brands

Entrant Company

CONVERSATE COLLECTIVE

Category

Experiential & Immersive - Metaverse

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - Mr Bing Brand Guide

Entrant Company

ACOMPANY Creative Lab

Category

Branded Content - Food & Beverage

Country / Region

United States

Social Media
2024
MUSE Advertising Awards - eVaccination Card
Saudi Ministry of Health

Entrant Company

SAL

Category

Social Media - Government & Politics

Country / Region

Saudi Arabia

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy