2024
Entrant Company
Category
Client's Name
Country / Region
Project Focus represents an innovative leap in the realm of intelligent driving, underpinned by the integration of an Augmented Reality Heads-Up Display (AR HUD). Our approach offers a significantly enhanced driving experience by intuitively guiding drivers through traffic and providing timely hazard alerts. This contrasts starkly with existing market solutions, which often inundate drivers with excessive, distracting, and redundant data. Our user-centric research revealed that drivers prefer precise, necessary information over extraneous details. We have restructured the information architecture into two categories: 'Constant Information' and 'Situational Information.' This refined system minimizes the cognitive load on drivers by only presenting indispensable information. Furthermore, our auditory alert system, synchronized with the visual display, offers varying alert levels based on the severity of potential hazards.
In summary, Project Focus is a meticulously designed solution that prioritizes the provision of crucial information over information overload. We ensure that drivers can maintain their focus on the road, thereby enhancing both safety and driving pleasure.
Credits
Entrant Company
WANT Branding
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
Write Stuff Enterprises
Category
Publication - Digital Publications
Country / Region
United States
Entrant Company
Keelung City Government
Category
Event - Cultural Event
Country / Region
Taiwan
Entrant Company
環耀實境有限公司 Panosensing
Category
Website - Cultural
Country / Region
Taiwan