2024
Entrant Company
Category
Client's Name
Country / Region
Project Focus represents an innovative leap in the realm of intelligent driving, underpinned by the integration of an Augmented Reality Heads-Up Display (AR HUD). Our approach offers a significantly enhanced driving experience by intuitively guiding drivers through traffic and providing timely hazard alerts. This contrasts starkly with existing market solutions, which often inundate drivers with excessive, distracting, and redundant data. Our user-centric research revealed that drivers prefer precise, necessary information over extraneous details. We have restructured the information architecture into two categories: 'Constant Information' and 'Situational Information.' This refined system minimizes the cognitive load on drivers by only presenting indispensable information. Furthermore, our auditory alert system, synchronized with the visual display, offers varying alert levels based on the severity of potential hazards.
In summary, Project Focus is a meticulously designed solution that prioritizes the provision of crucial information over information overload. We ensure that drivers can maintain their focus on the road, thereby enhancing both safety and driving pleasure.
Credits
Entrant Company
Parsons School of Design
Category
Student Submission - Student Corporate Identity
Country / Region
United States
Entrant Company
Naked Dev
Category
Advertising - Online Ad (Single)
Country / Region
United States
Entrant Company
The DVI Group
Category
Video - Business to Business
Country / Region
United States
Entrant Company
Lizhan Feng
Category
Corporate Identity - Logos
Country / Region
China