Onsite Social Media Coverage of Biggest Catholic Youth Event

Embark supported the annual NCYC, a three-day national conference for Catholic teens, with onsite social media coverage of the live event. With over 12,000 attendees, Embark was responsible for capturing everything from participant interviews to featured performances from 8am to 10pm each day. The team had to shoot, edit, and produce dynamic video content throughout the day and produce social media content across all platforms. By storytelling through galleries, reels, and interactive content, Embark's social coverage helped those that couldn't attend get a glimpse of this incredible event. In the end, the social media channels had 100+ pieces of content that reached ~150,000 people, a 500% increase from the previous year.