Stop late payments drowning small businesses

Late payments from big businesses to small businesses are crippling their cash flow and drowning them in debt. In 2023 the cost of late payments to small businesses was £1.2bn
At Xero we’re fighting for fairer practice, legislation and cultural change, which kicked off with an event at Westminster for small businesses and MPs. We’re campaigning to:
Stop late payments drowning small businesses
Using Ai, we created a simple, visual OOH and social ads to support the event and bring the biggest threat to small businesses into sharp focus - generating awareness with voters and putting pressure on political parties to make it an election priority.
The campaign reached a huge audience on socials and the event resonated around Westminster - with MPs citing the issues, raised by our campaign, in Parliament to add pressure on the Government to act.