2024
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Client's Name
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Late payments from big businesses to small businesses are crippling their cash flow and drowning them in debt. In 2023 the cost of late payments to small businesses was £1.2bn
At Xero we’re fighting for fairer practice, legislation and cultural change, which kicked off with an event at Westminster for small businesses and MPs. We’re campaigning to:
Stop late payments drowning small businesses
Using Ai, we created a simple, visual OOH and social ads to support the event and bring the biggest threat to small businesses into sharp focus - generating awareness with voters and putting pressure on political parties to make it an election priority.
The campaign reached a huge audience on socials and the event resonated around Westminster - with MPs citing the issues, raised by our campaign, in Parliament to add pressure on the Government to act.
Credits
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Video - Trailers
Country / Region
United States
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Madwell
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Social Media - Celebrity & Influencer
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United States
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NBCUniversal
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Social Media - Viral Marketing
Country / Region
United States
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Inertia Studios Ltd
Category
Outdoor Advertising - Billboard
Country / Region
United Kingdom