2024
Entrant Company
Category
Client's Name
Country / Region
Late payments from big businesses to small businesses are crippling their cash flow and drowning them in debt. In 2023 the cost of late payments to small businesses was £1.2bn
At Xero we’re fighting for fairer practice, legislation and cultural change, which kicked off with an event at Westminster for small businesses and MPs. We’re campaigning to:
Stop late payments drowning small businesses
Using Ai, we created a simple, visual OOH and social ads to support the event and bring the biggest threat to small businesses into sharp focus - generating awareness with voters and putting pressure on political parties to make it an election priority.
The campaign reached a huge audience on socials and the event resonated around Westminster - with MPs citing the issues, raised by our campaign, in Parliament to add pressure on the Government to act.
Credits
Entrant Company
City of Miami Beach Marketing and Communications
Category
Video - Viral
Country / Region
United States
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BEEHIVE
Category
Video - Documentary
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China
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NBCUniversal
Category
Branded Content - Entertainment
Country / Region
United States
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KSA Entertainment
Category
Video - TV Program
Country / Region
United States