MUSE Platinum

2024

I Think I'm Lost

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Client's Name

Kia

Country / Region

United States

The 2022 Emmys were all about celebrating different television genres, so the in-show integration creative took viewers through a journey as the same scene was interpreted through multiple TV genres and showcased how the vehicle adapts to various situations, no matter what lifestyle people lead. Using the Telluride as the hero "location" for each tableau, the creative established how one scene with the same dialogue and actors could be construed differently depending on the genre approach.

MUSE Creative Awards Winner – I Think I'm Lost by NBCUniversal (Image 1)

MUSE Creative Awards Winner – I Think I'm Lost by NBCUniversal (Image 2)

MUSE Creative Awards Winner – I Think I'm Lost by NBCUniversal (Image 3)

MUSE Creative Awards Winner – I Think I'm Lost by NBCUniversal (Image 4)

MUSE Creative Awards Winner – I Think I'm Lost by NBCUniversal (Image 5)

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Credits

Director

John Bonito

DP

Anghel Decca

Line Producer

Maureen Tunney

Editor

David Wilson

Writer

Dave Humphreys

SVP, Marketing, Creative Partnerships at NBCU

Sari Feinberg

VP, Creative Director, Creative Partnerships at NBCU

Kim Blando

VP, Marketing, Creative Partnerships at NBCU

John Calmus

Executive Creative Director, Creative Partnerships at NBCU

Joseph Kanellitsas

Sr. Director, Post-Production, Creative Partnerships at NBCU

Sal Jurado

Sr. Director, Development, Creative Partnerships at NBCU

Maria Del Mar Ramirez

Executive Producer, Creative Partnerships at NBCU

Michelle Shapiro

Director, Marketing, Creative Partnerships at NBCU

Aurora Hernandez

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