MUSE Platinum

2024

I Think I'm Lost

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Client's Name

Kia

Country / Region

United States

The 2022 Emmys were all about celebrating different television genres, so the in-show integration creative took viewers through a journey as the same scene was interpreted through multiple TV genres and showcased how the vehicle adapts to various situations, no matter what lifestyle people lead. Using the Telluride as the hero "location" for each tableau, the creative established how one scene with the same dialogue and actors could be construed differently depending on the genre approach.

MUSE Creative Awards Winner - I Think I'm Lost 1

MUSE Creative Awards Winner - I Think I'm Lost 2

MUSE Creative Awards Winner - I Think I'm Lost 3

MUSE Creative Awards Winner - I Think I'm Lost 4

MUSE Creative Awards Winner - I Think I'm Lost 5

Click Here if website is not loaded.

Credits

Director

John Bonito

DP

Anghel Decca

Line Producer

Maureen Tunney

Editor

David Wilson

Writer

Dave Humphreys

SVP, Marketing, Creative Partnerships at NBCU

Sari Feinberg

VP, Creative Director, Creative Partnerships at NBCU

Kim Blando

VP, Marketing, Creative Partnerships at NBCU

John Calmus

Executive Creative Director, Creative Partnerships at NBCU

Joseph Kanellitsas

Sr. Director, Post-Production, Creative Partnerships at NBCU

Sal Jurado

Sr. Director, Development, Creative Partnerships at NBCU

Maria Del Mar Ramirez

Executive Producer, Creative Partnerships at NBCU

Michelle Shapiro

Director, Marketing, Creative Partnerships at NBCU

Aurora Hernandez

More Platinum Winners

Back to Winner Gallery

SAM — What's the Sound of Your Brand?

Entrant Company

Stephen Arnold Music (SAM)

Category

Video - Self-Promotion

Country / Region

United States

MUSE Advertising Awards - The Pure Authenticity of Ashley Longshore | On Creativity

The Pure Authenticity of Ashley Longshore | On Creativity

Entrant Company

Savannah College of Art and Design

Category

Video - Educational

Country / Region

United States

MUSE Advertising Awards - [CHOOM PLANET]

[CHOOM PLANET]

Entrant Company

CJ ENM

Category

Video - Documentary

Country / Region

South Korea

Branded Content

MUSE Advertising Awards - Good As Gold

Uber One

Good As Gold

Entrant Company

NBCUniversal

Category

Branded Content - Food & Beverage

Country / Region

United States