2024
I Think I'm Lost
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Kia
Country / Region
United States
The 2022 Emmys were all about celebrating different television genres, so the in-show integration creative took viewers through a journey as the same scene was interpreted through multiple TV genres and showcased how the vehicle adapts to various situations, no matter what lifestyle people lead. Using the Telluride as the hero "location" for each tableau, the creative established how one scene with the same dialogue and actors could be construed differently depending on the genre approach.
Credits
Entrant Company
The Mob Museum
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Createx House
Category
Social Media - Diversity / Equity / Inclusion
Country / Region
Thailand
Entrant Company
Groove Jones
Category
Website - Automotive
Country / Region
United States
Entrant Company
Lightborne / FrankNDesign
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States