MUSE Platinum

2024

I Think I'm Lost

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Client's Name

Kia

Country / Region

United States

The 2022 Emmys were all about celebrating different television genres, so the in-show integration creative took viewers through a journey as the same scene was interpreted through multiple TV genres and showcased how the vehicle adapts to various situations, no matter what lifestyle people lead. Using the Telluride as the hero "location" for each tableau, the creative established how one scene with the same dialogue and actors could be construed differently depending on the genre approach.

Credits

Director
John Bonito
DP
Anghel Decca
Line Producer
Maureen Tunney
Editor
David Wilson
Writer
Dave Humphreys
SVP, Marketing, Creative Partnerships at NBCU
Sari Feinberg
VP, Creative Director, Creative Partnerships at NBCU
Kim Blando
VP, Marketing, Creative Partnerships at NBCU
John Calmus
Executive Creative Director, Creative Partnerships at NBCU
Joseph Kanellitsas
Sr. Director, Post-Production, Creative Partnerships at NBCU
Sal Jurado
Sr. Director, Development, Creative Partnerships at NBCU
Maria Del Mar Ramirez
Executive Producer, Creative Partnerships at NBCU
Michelle Shapiro
Director, Marketing, Creative Partnerships at NBCU
Aurora Hernandez
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