Kapor Foundation Brand Identity

The Kapor Foundation, operating at the intersection of racial equity and technology, has been diligently expanding access to K-12 computer science and postsecondary tech pathways under the umbrella of the Kapor Center. In 2023, the Kapor team collaborated with RDG to define their research, advocacy, and investment sector with a distinct visual identity. This carefully crafted visual identity infuses fresh energy into the organization and positions it as the modern authority advocating for policy changes and inclusivity in the tech sector. RDG aimed to strike a balance, combining high expertise with accessibility for beneficiaries of all levels to ensure the branding would resonate with a diverse audience.
The resulting brandmark features straight lines and curved edges, complemented by a carefully curated palette of cool blue colors. The Kapor Foundation website mirrors this contemporary styling, guiding users through their origin story, impact on K–12 students nationwide, and empowering resources for educators. Through a unique layout, imagery reflecting the brandmark's structure, and streamlined navigation, the website offers users many options to explore while maintaining cohesion and clarity.