MUSE Silver

2024

Webster at Rye Website

Entrant Company

Bad Penny Factory LLC

Category

Website - Lifestyle

Client's Name

Silverstone Living

Country / Region

United States

Silverstone Living re-partnered with Bad Penny Factory for a complete website design overhaul for their newest senior living and life plan community, Webster at Rye. Special design attention was paid on highlighting Webster at Rye's lifestyle options, communicating Webster at Rye's approach to ensuring a safe, comfortable, and nurturing environment for their residents. Strong storytelling is enforced with a video flyover and community tour, social media live feed integrations, and an extensive lifestyle sections that explain the various levels of care. Custom graphics, original photography and video streams are shown throughout the website's design along with easy-to-use access points that connect prospective resident applicants with Lifestyle Coordinators.

Credits

Managing Director, Bad Penny Factory
Christine Collins
Content Manager, Bad Penny Factory
Jessica Sayers
Client Representative, Silverstone Living
Kristin Mattheson
Client Representative, Silverstone Living
Alaina Knowles
Editor, Bad Penny Factory
Brian Bergman
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