2024
Entrant Company
Category
Client's Name
Country / Region
iMASONS.org
A New Foundation for the Future: Infrastructure Masons' Bold Rebranding and Website
Infrastructure Masons (iMasons) is a groundbreaking 501(c)(3) that embodies the collaborative spirit of a global, nonprofit professional association dedicated to building a brighter digital future. iMasons' mission is to gather and unite individuals deeply invested in creating, maintaining, and advancing digital infrastructure.
The essence of the new rebrand is profoundly strategic, aiming to resonate more deeply with the core values and aspirations of the digital infrastructure community. Introducing a new logo and color palette is core to the brand transformation. It symbolizes the pillars upon which iMasons will build the future: education, inclusion, innovation, and environmental sustainability.
Carefully chosen to reflect iMasons’ foundational values, each color mirrors a modern and refreshed commitment to fostering the next generation of talents and leaders, reflecting humanity in the digital realm and safeguarding the environment for future generations. iMasons’ rebranding goes beyond visual elements, embodying a renewed commitment to actionable goals.
The new website serves as a digital introduction to the brand and a place where the community can thrive. Through the bold application of the new brand colors and iconography, visitors are guided through the organization’s Initiatives. The new site also empowers the iMasons community of Members, Partners, and Alliances organized into regional Chapters. Across Chapters, the community pushes various Initiatives, with information sharing and updates across Members, the site serving as a global hub for news, events, and findings.
The new brand carries the ambitions of 6,000+ engaged members across 130 operational countries. It highlights the organization’s significant contributions to its industry, including a million dollars distributed in scholarships, 150+ billion USD in represented projects, 800+ technology patents, and an impressive portfolio of 11,400 industry publications.
iMasons’ rebranding is a testament to the power of the community that will drive humanity forward in the digital age. Through this transformative journey, iMasons invites everyone involved in digital infrastructure to be part of a movement building a better digital future for all.
Credits
Entrant Company
NBCUniversal
Category
Best Agency Awards - Best Event
Country / Region
United States
Entrant Company
G&S
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
United States
Entrant Company
Enlyte
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Ticking Clock
Category
Video - Cinematography
Country / Region
United States