Strong as Granite

New Hampshire Department of Health and Human Services launched Strong as Granite to inform Granite Staters of available behavioral health resources; it promotes self help-seeking to access help in a spirit of self-improvement, without fear or shame. Whether it is a substance use disorder or a mental health diagnosis for an individual, friend or family member, Granite Staters need guidance on who to call. Strong as Granite conveys that seeking help is not a sign of weakness; on the contrary, it takes courage and makes individuals, communities, and the whole state stronger. It the campaign’s mission to normalize getting help and promote self-help seeking. By alluding to the state’s heritage and nickname, we show that although behavioral health challenges are universal, the way we approach them is uniquely New Hampshire. The campaign platform provides a sense of hope and connectedness, reassuring individuals that they don’t have to face these challenges alone, reinforcing that mental health and substance use challenges can affect anyone, and ensuring all Granite Staters are aware of the resources available to them, the access lines available, the National 988 Suicide and Crisis Lifeline, the New Hampshire local Rapid Response team at 833-710-6477 or call 211 the Doorway for recovery and substance use resources.