#LoveYourNeighborhood

In its second year as a global campaign, Nextdoor launched the next edition of the #LoveYourNeighborhood photography competition. This easy-to-enter photography contest invited neighbors all across the globe to share an image that captured the people, places, features, and – new this year – creatures that make neighborhoods from coast to coast special.

Following the success of last year’s competition, this season’s #LoveYourNeighborhood campaign was even more successful, resulting in 65% more entries. We also introduced new categories in some markets, including:

NeighborhoodCreatures – Furry, feathered, four-legged, scaled, winged, and everything in between – capture the cutest members of the animal kingdom and your neighborhood.
#NeighborhoodsEverywhere – From vacations abroad to a trip back to your hometown for the holidays, submit your best shots of neighborhoods that have your heart, even if you don’t live there year-round.
#NeighborhoodFans – Capture the energy and excitement of when neighbors come together, from a local sports event to a community performance.
#NeighborhoodFaves – Local businesses are the cornerstone of every neighborhood. From your favorite farmer’s market to your daily coffee shop, shoutout to support your favorite local go-to’s.
#NeighborhoodGems – One-of-a-kind murals, secret hiking paths, off-the-beaten-path parks. Show us the ‘only in my neighborhood’ local spots that make your neighborhood unique.

Neighbors were able to enter by simply posting an image to Nextdoor with the hashtag #LoveYourNeighborhood and were then prompted to enter across a variety of touchpoints, including Discover, throughout the newsfeed, neighbor emails, house promos and the right-hand rail on desktop.

Neighbors were able to enter as many times as they liked using the hashtag #LoveYourNeighborhood and one of the five category hashtags that best described their submission.

In the US, the overall grand prize winner received a prize package including a professional camera kit and all winners received a prize package including gift cards and a one-year MasterClass subscription to continue honing their photography pursuits.

The #LoveYourNeighborhood 2023 global photography contest was Nextdoor’s most successful marketing campaign in driving content in US/AU/IT and one of the most successful in FR/ES.