MUSE Platinum

2024

Singles Day

Entrant Company

Madwell

Category

Video - Music

Client's Name

Visible

Country / Region

United States

So much of pop culture puts relationships front and center: We read stories about happily ever afters, listen to songs about painful breakups and lost loves, grow up watching romcoms and movies that focus on love stories. Single people who are happy being single are mostly left out of the cultural conversation, especially around Valentine’s Day.

Visible Wireless, the one-line wireless company designed for singles, wanted to give them something to embrace at a time when everyone else is looking at relationships. So this Singles Day, Visible celebrated single people by giving them a special single of their own.

We partnered with Grammy Award-winning singer-songwriter and fiercely independent voice Maren Morris, whose recent divorce from another popular singer made national news this past winter, on a unique cover + video performance of Billy Idol’s classic independence anthem “Dancing with Myself.”

Our video performance featured Maren performing at Grimey’s, an iconic record store in Nashville that’s near and dear to Maren. After entering Grimey’s and flipping through the records, Maren sees the stage at the back of the store and is overcome with the urge to sing, before losing herself in the moment and dancing up and down the stacks of records, reminding the world how beautiful it is to dance with yourself.

We released the branded single & video on Singles Awareness Day - February 15th, the day after Valentine’s Day - and it went national. Millions of people watched the video & listened to the song, thousands of people shared (including Billy Idol himself) & posted about how much they loved the performance, and the moment was featured in People, E!, Rolling Stone, Billboard, Us, Yahoo!, Adweek, and more national outlets.

Credits

Creative Director / Madwell
Elinor Beltrone
Associate Creative Director / Madwell
Devin Kharpertian
Senior Copywriter / Madwell
Kaitlin Bowen
Designer / Madwell
Elena Anunciado
Designer / Madwell
Laura De La Cruz
Account Director / Madwell
Juliana Braz
Account Supervisor / Madwell
Dexter Offer
Management Supervisor / Madwell
Nicki Stuttman
Account Supervisor / Madwell
Kyle O’Rourke
Senior Creative Producer / Madwell
Meg de Recat
Production Director / Madwell
Kate Russo
VP Production / Madwell
Brigid McEntee
Group Production Director / Madwell
Julia Goldsmith
Group Comms Strategist / Madwell
Darren Allison
Brand Strategy Director / Madwell
Sydney Tomasello
Strategist / Madwell
Ronald Chavez
Content Creator / Madwell
Bianca Brutus
Content Creator / Madwell
Jeremy Clyde
Director / Madwell
Zollo Mehdi
Cinematographer/DP
Parris Stewart
Head of Licensing & Partnerships / Madwell
Sean Holland
Executive Producer, Starfish / Madwell
Isaac LeFevre
Head of Content, Starfish / Madwell
Jenita Spirtovic
Line Producer / Madwell
Felipe Dieppa
Associate Director, Creative Strategy - Growth Value Brands / Visible
Megan Skari
Associate Director, Head of Social - Growth Value Brands / Visible
Vin Balducci
Sr. Director, Brand Marketing - Growth Value Brands / Visible
Olga Bermudez Paiva
Head of Communications, Verizon Value / Visible
Lindsey Cohen
Associate Director - Integrated Marketing - Growth Value Brands / Visible
Arielle Veselak
CMO, Verizon Value / Visible
Cheryl Gresham
Group Account Director / Madwell
Charlie Smith
Chief Creative Officer / Madwell
Chris Sojka
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