But, Stuff

“But, Stuff”, a statement we know all too well and the foundation for our Colorectal Cancer Alliance campaign.
Rooted in the reality of why people don’t go about regular colorectal cancer screenings: life is hectic and “stuff” gets in the way, combined with the focus of the Colorectal Cancer Alliance conversation, your butt, our campaign was born. Striving to break through the conventional wallpaper PSA campaigns, we focused on developing a campaign that was both creative and conversational to make it memorable and drive urgency for action. Don’t let “But, Stuff” get in the way of your screening. Because - when it comes to screening, tomorrow can’t wait. As “But, Stuff” was developed; cheeky humor, memorability and relatability were kept at the forefront. We employed a diverse cast to ensure we were speaking to those underserved communities that see higher rates of colorectal cancer.
“Don’t let ‘But, Stuff’ get in the way of your screening”