The Truth About Yada Yadas

When you sign up for a wireless service, you should know what you’re signing up for. So when Visible caught wind that Metro by T-Mobile was claiming they didn’t have any “yada yada," they had to call them out—and needed a master of “yada yada” to help.

Visible engaged famed actor, director, and fan-favorite sitcom star Jason Alexander - the world’s preeminent expert on yada yada - to break down the not-so-fine points of Metro’s ad. In the ad, Jason weighs an offer from “Other Guys Wireless” to be their spokesman against all things yada yada, without truly knowing what “yada yada” even means. Over the course of the spot, Jason asks them a series of questions about their service - the things they gleefully “yada yada” over - before informing them of the most important detail: that he’s already in an ad, for their competitor, Visible.

About a month after the initial launch of the competitor campaign, we concepted, created, and produced a spot with the perfect partner that inspired people to look beyond the surface level, dive into the important details, and switch to Visible.