MUSE Platinum

2024

Google: Mobile Fame-ification x The Game Awards

Entrant Company

BCN Visuals

Category

Experiential & Immersive - Out-of-Home

Client's Name

Google

Country / Region

United States

Google in partnership with Samsung and Supercell brought a spotlight to mobile gaming on gaming’s biggest night of the year - The Game Awards (viewership of 118 million people worldwide, 2023). Mobile games generated approximately 91.8 billion U.S. dollars in annual revenue, accounting for 50 percent of the global gaming market during the measured period (Statista), and Google is widening the spotlight on mobile games at The Game Awards.

During the awards show, Google showcased an immersive mobile gaming experience on the Samsung Galaxy Z Fold5 with a 3D stunt live on the Sphere in Las Vegas - the first brand to leverage Sphere creative beyond just an isolated OOH touchpoint and instead as an extension of a broader scaled media campaign. During the integration, an epic Clash of Clans battle broke the Sphere, and Clash of Clans characters virtually took over the streets of Vegas, which was amplified across social media and with a YouTube Masthead on Sun 12/8 - 12/10, garnering millions of impressions.

Credits

Executive Producer, BCN Visuals
Alan Company
Chief Creative Officer, BCN Visuals
Davide Bianca
Art Director, BCN Visuals
Jérôme Haupert
Producer, BCN Visuals
Jeoffrey Van Overveld
CG Supervisor, BCN Visuals
Lucas Bruchhage
Editor, BCN Visuals
Fabian Garcia
Compositors, BCN Visuals
Maximilian Auer
Compositors, BCN Visuals
Miodrag Colombo
Compositors, BCN Visuals
Vili Ivanov
Lighting, BCN Visuals
Alex Nidl
Lighting, BCN Visuals
Florian Breg
Customer Success Lead, BCN Visuals
Marta Benito
Vice President of Partnerships and Head of OOH, BCN Visuals
Lina Maggi
Senior Brand Activation Lead, Google
Alex Oriente
Senior Creative + Innovation Lead, Google
Tara Hughes
Associate Product Marketing Manager, Google
Priscilla Mendoza
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