MUSE Platinum

2024

Xbox: Power Your Dreams

Entrant Company

BCN Visuals

Category

Experiential & Immersive - Out-of-Home

Client's Name

Microsoft

Country / Region

United States

We partnered with Xbox to develop the first-ever 3D anamorphic ad on the recently revealed Sphere, in Las Vegas. The campaign was scheduled in anticipation of the TwitchCon event held in Las Vegas and attracted gaming aficionados and influencers alike, whom Xbox invited to view the campaign in real-time from the hotels and casinos across the street. Working closely with Xbox's agency, 215 McCann, we developed a 90-second spot that featured four key Xbox IPs which were: Starfield, Hellblade, Forza, and Cyberpunk. In the first 48 hours, the campaign received 40MM views, 1.3MM social engagements, and 45 press articles.

Credits

Executive Producer, BCN Visuals
Alan Company
Chief Creative Officer, BCN Visuals
Davide Bianca
Art Director, BCN Visuals
Jerome Haupert
Customer Success Lead, BCN Visuals
Marta Benito
Senior Producer, BCN Visuals
Stephanie Katritos-Sautai
CG Supervisor, BCN Visuals
Lucas Bruchhage
Concept Artist, BCN Visuals
Jéss Cortés
Lead VFX Artist, BCN Visuals
Alejandro Echeverry
3D Animation, BCN Visuals
Olaf Agüera
3D Animation, BCN Visuals
Adam Walker
3D Character Modelling and Lighting, BCN Visuals
Matt Clark
3D Modelling, BCN Visuals
Helia Poch
3D Modelling, BCN Visuals
Jaakko Saari
Environment Artist, BCN Visuals
Gunter Freese
Lead Compositors, BCN Visuals
Koen De Mol
Lead Compositors, BCN Visuals
Maximilian Auer
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