2024
Xbox: Power Your Dreams
Entrant Company
BCN Visuals
Category
Experiential & Immersive - Out-of-Home
Client's Name
Microsoft
Country / Region
United States
We partnered with Xbox to develop the first-ever 3D anamorphic ad on the recently revealed Sphere, in Las Vegas. The campaign was scheduled in anticipation of the TwitchCon event held in Las Vegas and attracted gaming aficionados and influencers alike, whom Xbox invited to view the campaign in real-time from the hotels and casinos across the street. Working closely with Xbox's agency, 215 McCann, we developed a 90-second spot that featured four key Xbox IPs which were: Starfield, Hellblade, Forza, and Cyberpunk. In the first 48 hours, the campaign received 40MM views, 1.3MM social engagements, and 45 press articles.
Credits
Entrant Company
Science & Sunshine
Category
Integrated Marketing - Brand Partnerships
Country / Region
United Arab Emirates
Entrant Company
Digital Kitchen
Category
Event - Entertainment Event (NEW)
Country / Region
United States
Entrant Company
Sagra Grup
Category
Strategic Program - Branding Refresh
Country / Region
Turkey
Entrant Company
Believe Media
Category
Video - Celebrity / Fan
Country / Region
United States