MUSE Platinum

2024

Xbox: Power Your Dreams

Entrant Company

BCN Visuals

Category

Experiential & Immersive - Out-of-Home

Client's Name

Microsoft

Country / Region

United States

We partnered with Xbox to develop the first-ever 3D anamorphic ad on the recently revealed Sphere, in Las Vegas. The campaign was scheduled in anticipation of the TwitchCon event held in Las Vegas and attracted gaming aficionados and influencers alike, whom Xbox invited to view the campaign in real-time from the hotels and casinos across the street. Working closely with Xbox's agency, 215 McCann, we developed a 90-second spot that featured four key Xbox IPs which were: Starfield, Hellblade, Forza, and Cyberpunk. In the first 48 hours, the campaign received 40MM views, 1.3MM social engagements, and 45 press articles.

MUSE Creative Awards Winner – Xbox: Power Your Dreams by BCN Visuals (Image 1)

MUSE Creative Awards Winner – Xbox: Power Your Dreams by BCN Visuals (Image 2)

MUSE Creative Awards Winner – Xbox: Power Your Dreams by BCN Visuals (Image 3)

MUSE Creative Awards Winner – Xbox: Power Your Dreams by BCN Visuals (Image 4)

MUSE Creative Awards Winner – Xbox: Power Your Dreams by BCN Visuals (Image 5)

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Credits

Executive Producer, BCN Visuals

Alan Company

Chief Creative Officer, BCN Visuals

Davide Bianca

Art Director, BCN Visuals

Jerome Haupert

Customer Success Lead, BCN Visuals

Marta Benito

Senior Producer, BCN Visuals

Stephanie Katritos-Sautai

CG Supervisor, BCN Visuals

Lucas Bruchhage

Concept Artist, BCN Visuals

Jéss Cortés

Lead VFX Artist, BCN Visuals

Alejandro Echeverry

3D Animation, BCN Visuals

Olaf Agüera

3D Animation, BCN Visuals

Adam Walker

3D Character Modelling and Lighting, BCN Visuals

Matt Clark

3D Modelling, BCN Visuals

Helia Poch

3D Modelling, BCN Visuals

Jaakko Saari

Environment Artist, BCN Visuals

Gunter Freese

Lead Compositors, BCN Visuals

Koen De Mol

Lead Compositors, BCN Visuals

Maximilian Auer

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