2024
Xbox: Power Your Dreams
Entrant Company
BCN Visuals
Category
Experiential & Immersive - Out-of-Home
Client's Name
Microsoft
Country / Region
United States
We partnered with Xbox to develop the first-ever 3D anamorphic ad on the recently revealed Sphere, in Las Vegas. The campaign was scheduled in anticipation of the TwitchCon event held in Las Vegas and attracted gaming aficionados and influencers alike, whom Xbox invited to view the campaign in real-time from the hotels and casinos across the street. Working closely with Xbox's agency, 215 McCann, we developed a 90-second spot that featured four key Xbox IPs which were: Starfield, Hellblade, Forza, and Cyberpunk. In the first 48 hours, the campaign received 40MM views, 1.3MM social engagements, and 45 press articles.
Credits
Entrant Company
LUXUN ACADEMY OF FINE ARTS
Category
Video - Animation
Country / Region
China
Entrant Company
Gravity Global
Category
Video - Transportation
Country / Region
United Kingdom
Entrant Company
Responsive Spaces
Category
Strategic Program - Interactive Brand Experience
Country / Region
Austria
Entrant Company
Hong Kong Tourism Board
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Hong Kong SAR