California Grown “The Sound of Good”

California Grown is all about connecting Californians and other consumers in the U.S. with the products of the Golden State, and the people who grow them.
Red Door partnered with California Grown to launch "The Sound of Good" brand campaign to bring to light the wealth of "good" behind everything they do—from their nation-leading sustainability measures and worker pay and protection, to their dedication to family-owned farms and crop diversity.
As part of the campaign, we produced two anthem videos to capture the essence of our message, providing scripts, storyboards, shot lists, casting direction, and post-production oversight.
Through “The Sound of Good” campaign, Red Door successfully illuminated the rich tapestry of California Grown, providing consumers a sense of connection to the dedicated individuals who cultivate their food and fostering greater awareness and appreciation for the virtues and people behind California's agricultural excellence.