Meta: Quest 3

The Meta Quest 3 emerged as the most highly awaited headset of the year, seamlessly integrating Augmented Reality and Virtual Reality to forge a groundbreaking Mixed Reality experience. With our Expand Your World campaign, we wanted to recreate this feeling of expansion in real life. So we expanded the boundaries of an OOH billboard, in Times Square. Creating a fake fashion ad and running a billboard for it next to our Meta Quest 3 ad. Using anamorphic 3D technology, we made the fashion model (on the billboard) come to life, completely transforming reality and expanding his world with the headset. We showed people everywhere what it feels like to put on a Meta Quest 3, without ever having to try it on.