MUSE Platinum

2024

TEAM Agency Rebrand

Entrant Company

TEAM

Category

Corporate Identity - Logos

Client's Name

Country / Region

United States

FROM CONTENDERS TO CHAMPIONS: TEAM’s Brand Evolution Playbook

Rebranding from the Inside Out

At TEAM, we're the strategists and the spark behind our evolution. We launched more than a fresh look; we're revealing a new era where we don't just play the game—we set the pace. This isn’t just a rebrand; it’s our pledge to stay at the forefront of experiential marketing.



A Purposeful Evolution

Our in-house team, with deep insight into our heritage and aspirations, harnessed our collective creativity, and reimagined our brand to reflect who we’ve always been - the trusted creative coach in your corner, with playbook in hand, strategizing every move, putting brands in the spotlight, and making sure we hit our goals with flair and impact.



Meet the New TEAM Logo: A Symbol of Our Collective

Forward-Focused: Think of us as the seasoned coach, always one step ahead, strategizing our next breakthrough play.

Multi-Facet Flex: Versatility is a virtue for us, always ready to hit a new angle, adopt new plays and shift perspectives.

Territory Defined: Our logo is a flag planted with conviction, proclaiming our role as leaders who push boundaries.

Historical Swagger: We salute our saga—pioneers of the game, wielding our legacy like a banner, steering the ship to the uncharted waters of wow.

Grin with Grit: Sharp as a tack, nimble as a cat— we stay on point, balancing strategic acumen with a welcoming spirit, embodying the coach who champions and celebrates.



In the arena of brand storytelling, we are the champs, turning ideas into epic dramas. We're not just running plays; we're setting the rhythm, leaving a lasting imprint with our strategic and heartfelt TEAM experiences.

Credits

Chief Experience Officer
Paul Ramirez
Creative Director
Carlos Lange
Creative Director
Vesi Angelova
Studio Design Director
Jody McClean
Chief of Staff
Kristen Herlihy
CEO
Dan Gregory
President
Sean O'Toole
Project Manager
Chesi Williams
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