Already Perfect

"Just washing your face is enough" is something consumers believe is "the best." They think there’s no need for multiple steps—just washing away the oiliness is sufficient. However, the truth is that choosing the best skincare products involves following a complete routine, and even then, acne treatment never truly ends.

In reality, everyone faces daily exposure to dirt from everyday life, pollution from the environment, and different lifestyles. This makes issues like oily skin and acne problems that no one can deny.

Acne-Aid recognizes the importance of skincare for everyone, including office workers, students, and even male gamers. The brand emphasizes that clear skin is achievable for all, regardless of lifestyle. By sharing relatable stories that highlight the daily challenges faced by different target groups, Acne-Aid aims to inspire a complete skincare routine: thorough cleansing, complete washing, full nourishment, and targeted treatments. The brand concludes by showcasing its expertise in providing comprehensive acne care solutions.

Based on insights and real-life stories, the marketing campaign “พร้อมทุกสเต็ป Reset ทุกปัญหาสิว” (Ready for Every Step, Reset Every Acne Problem) presents a solution that transforms and boosts confidence with Acne-Aid Total Acne Solution. This line of products is designed to provide a complete routine for acne sufferers, addressing various skin conditions and individual need.

Hero Video: This will showcase real-life situations faced by different target groups, using their unique insights to convey the message. The video will illustrate that no matter what stage of life one is in, following a complete skincare routine is crucial. It will emphasize the importance of using the products to “clean thoroughly, wash completely, nourish fully, and apply treatments precisely” to achieve the desired results in acne treatment.

The success of this campaign will be measured by raising awareness of Acne-Aid, encouraging a mindset shift towards using a complete skincare routine with the mantra “Ready for Every Step, Reset Every Acne Problem,” and increasing purchases. The goal is to promote the idea that everyone should use more than one skincare product to properly cleanse and address acne issues.