2024

Guardians of The Good Times

Entrant Company

Nemo Design

Category

Video - TV Ad

Client's Name

Ikon Pass

Country / Region

United States

Destination hopping is taken to new heights as Ikon Pass’s unique mountains come to life, guiding skiers into incredible winter experiences. We built a creative, intentional blend of mediums—the CG mountains have immensity, realism & their signature character; the felt stop-motion puppet has humanity & charm. We pushed to give the puppet skier the same skills / style as her live-action counterpart for a clever, memorable blend of magic & reality. The spot picked up 22M impressions in just 2 weeks.