One23

NBCUniversal's One23 showcased the collaboration among tech members, clients, and competitors to advance the media industry. As NBCU's third tech conference, One23 provided partners with an immersive experience, highlighting developments in gaming, data, measurement, and more. Held at Quorum by Convene in New York City, the event featured a candid fireside chat with Apple co-founder Steve Wozniak, partner testimonials from General Motors and Accenture leaders, and an appearance from NBC late-night host Jimmy Fallon.
One23 offered breakout sessions for an in-depth exploration of topics and a networking reception. The event centered around three learning pillars: Data and Measurement, Gaming and Connected TV, and Content and Innovation. It brought together executive teams,
technology partners, press, and NBCUniversal employees for interactive sessions and discussions around NBCU's One Platform.
Notably, One23 led to the establishment of the Joint Industry Committee (JIC) and the introduction of Peacock Ad Manager, simplifying ad purchasing for small businesses. VideoAmp became a certified audience measurement partner, and partnerships with iSpot and other measurement providers enhanced targeting capabilities.
One23 centered around the commitment to delivering on promises. The event brought together a diverse mix of technology and marketing experts, encouraging networking and collaboration, and highlighting the significance of innovation and dedication within NBCUniversal. The experience captured attendees and empowered them to harness the potential of the One Platform, keeping them at the cutting edge of technology.