MUSE Platinum

2024

Chucky Dissects: Halloween End

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Client's Name

Universal Pictures

Country / Region

United States

Icon sees icon! We tapped little terror tyke Chucky to promote Universal’s Halloween Ends from the POV of a tiny horror legend, complete with his signature naughty language. Our challenge was to help Universal connect with Chucky fans in a very cluttered Halloween marketing environment and promote the final showdown between Laurie and Michael Meyers. Chucky plays everyone’s favorite fantasy ref with his play-by-play of the action- fueling fan engagement and resulting in happy clients!

Credits

SVP, Creative Partnerships, NBCU
Jamie Cutburth
VP, Creative, NBCU
Sharon Ngoi
Creative Director, NBCU
Aimee Yogg
Marketing Director, NBCU
Jennifer Virzera
Sr. Project Director, NBCU
Kendal Stavros
Sr. Writer/Producer/Editor, NBCU
Jack Douglas
Marketing Manager, NBCU
Nora Dietz
Marketing Manager, NBCU
Matt Spector
Production Company
Spare Parts Production
VFX Company
Ballast
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