2024

Mojo Typeface

Entrant Company

Yijia Xie

Category

Typography - Typefaces / Font System

Client's Name

Handshake

Country / Region

United States

Handshake is the #1 way college students find jobs. We’ve designed a new typeface "Mojo" for the Handshake aimed at Gen-Z students. This typeface draws inspiration from street art and graffiti, embodying a bold, expressive confident attitude. After exploring various graffiti styles, we chose a design that balances legibility with a distinctive personality. Each letter features a unique loop, blending rounded curves and sharp edges. Versatile for outlines or color fills, it complements the Handshake brand typeface “Sans Plomb” and excels in various applications, from social media to advertising.