MUSE Silver

2024

Kundao Spirit

Entrant Company

Lan-Yung-Chi Lantern Art House

Category

Event - Cultural Event

Client's Name

Country / Region

Taiwan

The "Kundao Spirit" is one of the lanterns displayed at the Taiwan Lantern Festival in Tainan. Based on the designer's impression of Tainan's history, the whale symbolizes Tainan as the origin of Taiwan. The whale's elegant and smooth shape demonstrates its active vitality. Lights, machinery, and music create a dynamic effect of waves, perfectly combining traditional lantern techniques with modern technology.
The design pays homage to Taiwan's history and natural beauty, as well as provides the audience with a diverse visual experience through the combination of modern display methods and traditional craftsmanship. It breaks the concept of space by showing a unique dynamic aesthetic from the bottom upwards, making this piece a beautiful sight for people to take photos of.

Credits

Yung-Chi Lan
More Silver Winners
Video
2024
MUSE Advertising Awards - Awesome Interactive Boards

Entrant Company

Mingyue Qu

Category

Video - Art & Design

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - What Really Counts Campaign
Nutrena Cargill

Entrant Company

Yamamoto Agency

Category

Branded Content - B2C

Country / Region

United States

Outdoor Advertising
2024
MUSE Advertising Awards - Fixed & Remixed
Taskrabbit

Entrant Company

Taskrabbit

Category

Outdoor Advertising - Transit / Airport / Kiosk

Country / Region

United States

Social Media
2024
MUSE Advertising Awards - JL Wood Wine Social Media

Entrant Company

WineGlass Marketing

Category

Social Media - Food & Beverage

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy