2024
Entrant Company
Category
Client's Name
Country / Region
The "Kundao Spirit" is one of the lanterns displayed at the Taiwan Lantern Festival in Tainan. Based on the designer's impression of Tainan's history, the whale symbolizes Tainan as the origin of Taiwan. The whale's elegant and smooth shape demonstrates its active vitality. Lights, machinery, and music create a dynamic effect of waves, perfectly combining traditional lantern techniques with modern technology.
The design pays homage to Taiwan's history and natural beauty, as well as provides the audience with a diverse visual experience through the combination of modern display methods and traditional craftsmanship. It breaks the concept of space by showing a unique dynamic aesthetic from the bottom upwards, making this piece a beautiful sight for people to take photos of.
Credits
Entrant Company
Mingyue Qu
Category
Video - Art & Design
Country / Region
United States
Entrant Company
Yamamoto Agency
Category
Branded Content - B2C
Country / Region
United States
Entrant Company
Taskrabbit
Category
Outdoor Advertising - Transit / Airport / Kiosk
Country / Region
United States
Entrant Company
WineGlass Marketing
Category
Social Media - Food & Beverage
Country / Region
United States