Orchard Film

Hamad International Airport, Qatar, wanted to launch a global campaign celebrating the first anniversary of its ‘Orchard’ indoor tropical garden.
This campaign was part of a longer-term strategic move to change the perception of what an airport can be, from a place to catch a plane, to an experiential destination in its own right – as such, the campaign needed to be engaging, immersive and aspirational.
Running across digital, social and the entire Qatar Airways fleet, the hero film, was conceptualised and developed by M&C Saatchi MENA.
Mark Blackmore, Managing Director Doha at M&C Saatchi MENA , said: “A normal airport takes you to the plane. A great airport, like HIA, experientially takes you to another level.”
“Through carefully crafted storytelling and visually stunning cinematography, the film captures the remarkable journey that HIA offers. From the moment the film begins, viewers are transported into a world of luxury, comfort, and unparalleled service.”
Khaled Aylouch, Senior Manager Marketing & Corporate Communications at Hamad International Airport, said: “Wellness embodies a broad quality that we sought to integrate into our marketing campaigns, serving as a distinctive element for travelers at Hamad International Airport. Collaborating with M&C Saatchi, the “ORCHARD” launch campaign adeptly visualized this quality, delivering a vivid representation of the comprehensive experience offered by our world-class travel hub.”