2024
Entrant Company
Category
Client's Name
Country / Region
Steady Slippers are wearable devices equipped with sensors to guide wearers towards more socially acceptable behavior. They address the control dynamics through technology, questioning who holds authority. For instance, instead of restless foot movements, it encourages proper etiquette like keeping feet on the ground during conversations. The slipper includes a pressure sensor detecting foot position, and if not maintained, a servo motor gently nudges the wearer with a metal spike.
Credits
Entrant Company
AARP Brand Creative Services
Category
Website - Microsite
Country / Region
United States
Entrant Company
Indigo Pearl
Category
Best Agency Awards - PR Agency of the Year
Country / Region
United Kingdom
Entrant Company
AARP Brand Creative Services
Category
Advertising - Online Ad (Campaign)
Country / Region
United States
Entrant Company
Zbra Studios
Category
Website - Law & Legal Services
Country / Region
United States