Laurel Road 4 Nurse

During National Nurses Week the brand partnered with TikTok star @NurseKala and others in the nursing community to launch the #LaurelRoad4Nurses Dance Challenge with a $10k prize in support of Laurel Road Loyalty Checking.

The challenge was amplified by the growing popularity of its featured tune, “Sunroof” by Nicky Youre. The initial videos from Nurse Kala inspired creators around the platform to submit their dance videos using co-creation tools and adding their own flair to the fun. The HTC was able to reach over 80 million users in just 3 days with over 2.4B video views using #LaurelRoad4Nurses. We utilized some of the latest available audience segmentation to isolate the nursing community on TikTok with phased Reach/Frequency buying, followed by Lead Ads and retargeting with TikTok's latest version of the Advanced Lead Form Page to capture prospects in-app and automate lead gen directly to Laurel Road. The campaign saw over 700,000 video creators, produced a 14% engagement rate, and garnered 3K+ leads for Laurel Road.

At the end of National Nurse Week, Laurel Road and Nurse Kala crowned @NurseFarynheight winner of the Challenge and celebrated with a FaceTime chat that was published to TikTok. Following the conclusion of the dance challenge, @NurseFarynheight is now a Laurel Road member and will be highlighted in an upcoming TikTok promotion of Laurel Road Perks! Benefits.