MUSE Silver

2024

"Avalon Blues": Mississippi John Hurt Museum Installation

Entrant Company

Carnegie Mellon University

Category

Student Submission - Student / Other___

Client's Name

Mississippi John Hurt Foundation

Country / Region

United States

"Avalon Blues" is an interactive installation crafted to capture the life, challenges, and enduring musical legacy of Mississippi John Hurt, a famous African American Country Blues Musician active from the 1920s and the 1960s. This educational experience aims to shed light on the authentic narratives, the exploitation of his artistic contributions, and the enduring hardship faced by generations of African Americans in the Avalon, Mississippi region during his time.

Using a nearly 70-year-old Radio as the interactive interface and the TV as a window to the past, we teleport guests’ attention to the 1920s and the 1960s, so they can take a look at Hurt’s life, and learn about a piece of the history of African Americans living in the Mississippi Region, via a series of historical footage and the animation contents.

We modified this old radio and retrofitted it with our own system hardware, and swapped the original frequency tuning bar with Hurt’s life timeline. Using the frequency tuning knob as a touchpoint, the guests can access different chapters of his key life moments, see African Americans’ lives in the Mississippi region, as well as witness significant historical moments such as the murder of Emmet Till and the Civil Rights Movement.

Credits

Carnegie Mellon University
Avalon Blues Team
Mississippi John Hurt Foundation
Mary Frances Hurt
More Silver Winners
Corporate Identity
2024
MUSE Advertising Awards - Nanshan Horticulture
Nanshan Horticulture

Entrant Company

Lizhan Feng

Category

Corporate Identity - Logos

Country / Region

China

Integrated Marketing
2024
MUSE Advertising Awards - A tribute to freedom

Entrant Company

Myrthe Koppelaar

Category

Integrated Marketing - Political

Country / Region

Netherlands

Website
2024
MUSE Advertising Awards - Crane Agency Website
Crane Agency

Entrant Company

Atomicdust

Category

Website - Insurance

Country / Region

United States

Marketing & Promotional
2024
MUSE Advertising Awards - Canadian Banks Have Not Underperformed 3 Years in a Row...
BMO Global Asset Management - Canada

Entrant Company

Capital Communications

Category

Marketing & Promotional - Infographics

Country / Region

Canada