2024

İşbank Museum of Painting-Sculpture

Entrant Company

I Mean It Creative

Category

Corporate Identity - Brand Identity

Client's Name

İş Sanat AŞ

Country / Region

Turkey

There has been anticipation surrounding the transformation of a significant building, designated as a registered cultural asset and formerly housing the İşbank Beyoğlu Branch, into a museum dedicated to painting and sculpture.

The branding of the museum represents a holistic endeavor aimed at encapsulating its unique identity, values, and aspirations. By leveraging the power of design, language, and storytelling the museum endeavors to forge engagement, instilling a sense of pride and ownership in its cultural heritage while paving the way for a more vibrant and inclusive artistic landscape.