MUSE Gold

2024

2024 Taiwan Lantern Festival of High Speed Rail Zone

Entrant Company

LightUp Life Co., Ltd.

Category

Event - Cultural Event

Client's Name

Cultural Affairs Bureau, Tainan City Government

Country / Region

Taiwan

The 2024 Taiwan Lantern Festival presents the 400-year history and cultural evolution of Tainan under the theme of "Ancient Capital" in the Tainan High-Speed Rail Lighting Environment Project. From the historical buildings of the Dutch and Qing Dynasties to the modern high-tech development, every corner of Tainan tells of its progress and development, forming an art gallery linking the past and the future.
The work features a combination of traditional and modern art, supplemented by lighting technology to realize the beauty of both day and night. During the daytime, the artwork is in the festive atmosphere of "New Year's Red" and "400 Years old Ancient Capital", while at night, the artwork showcases the delicate craftsmanship of Tainan's distinctive totems and the history of its landscapes. The lantern combines elements of Tainan's history, architecture, culture, and natural landscape to demonstrate Tainan's unique charm, such as auspicious dragons, temples, monuments, Siraya totems, and green energy technology. The Taiwan Lantern Festival showcases Tainan's history, culture, and natural scenery, and also conveys Tainan's insistence on sustainability.

More Gold Winners
Social Media
2024
MUSE Advertising Awards - Break Up with Junk Food

Entrant Company

CTRL

Category

Social Media - Ad Campaign

Country / Region

Canada

Corporate Identity
2024
MUSE Advertising Awards - LONGSHINE

Entrant Company

LEHUA (Shanghai) Brand Management Co., LTD

Category

Corporate Identity - Logos

Country / Region

China

Advertising
2024
MUSE Advertising Awards - Own Tomorrow
Payoneer

Entrant Company

Gravity Global

Category

Advertising - Advertising Campaign

Country / Region

United Kingdom

Outdoor Advertising
2024
MUSE Advertising Awards - Scoot Safe
KONGJU NATIONAL UNIVERSITY, Mobility ICT Division

Entrant Company

DIN, JINJIN PRODUCTION

Category

Outdoor Advertising - Outdoor Campaign

Country / Region

South Korea