MUSE Gold

2024

2024 Taiwan Lantern Festival of High Speed Rail Zone

Entrant Company

LightUp Life Co., Ltd.

Category

Event - Cultural Event

Client's Name

Cultural Affairs Bureau, Tainan City Government

Country / Region

Taiwan

The 2024 Taiwan Lantern Festival presents the 400-year history and cultural evolution of Tainan under the theme of "Ancient Capital" in the Tainan High-Speed Rail Lighting Environment Project. From the historical buildings of the Dutch and Qing Dynasties to the modern high-tech development, every corner of Tainan tells of its progress and development, forming an art gallery linking the past and the future.
The work features a combination of traditional and modern art, supplemented by lighting technology to realize the beauty of both day and night. During the daytime, the artwork is in the festive atmosphere of "New Year's Red" and "400 Years old Ancient Capital", while at night, the artwork showcases the delicate craftsmanship of Tainan's distinctive totems and the history of its landscapes. The lantern combines elements of Tainan's history, architecture, culture, and natural landscape to demonstrate Tainan's unique charm, such as auspicious dragons, temples, monuments, Siraya totems, and green energy technology. The Taiwan Lantern Festival showcases Tainan's history, culture, and natural scenery, and also conveys Tainan's insistence on sustainability.

More Gold Winners
Integrated Marketing
2024
MUSE Advertising Awards - Dare To Scare
Party City

Entrant Company

22Squared

Category

Integrated Marketing - Brand Transformation / Repositioning

Country / Region

United States

Video
2024
MUSE Advertising Awards - Manifesto 2023

Entrant Company

Mountain View Group, Ltd.

Category

Video - Employee Communications (NEW)

Country / Region

United States

Typography
2024
MUSE Advertising Awards - ZHI JING JING DIAN Wine

Entrant Company

Shenzhen Jixing Creative Design Co.,LTD

Category

Typography - Packaging / Product

Country / Region

China

Publication
2024
MUSE Advertising Awards - AARP Driver Safety Volunteer Recognition Newsletter

Entrant Company

AARP

Category

Publication - Newsletter

Country / Region

United States