Glimmers of Hope in Dark Times

After the World Bank Group released its 116-page economic report on Yemen, they enlisted Reingold to create a companion video to share with stakeholders. The video, titled “Glimmers of Hope in Dark Times,” highlights the key findings from the report and presents them in a digestible and engaging format. During development, the creative team factored in cultural and political sensitives and even worked with a local Yemeni translator. They produced two videos (one in English and one in Yemeni Arabic) that are modern and visually appealing while remaining informational. The video was launched on the World Bank Group’s website and shared internally, as well as with relevant economists and aid development personnel. This video is formally the property of and copyrighted by the World Bank.