Johnnie Walker - Depth of Blue

Launching in 8 global locations, Inertia designed and produced a mesmerising series of 3D billboards in order to capture the ‘Unrivalled depth of Blue’, bringing Blue Label's new brand ethos of disruptive luxury to a global market.

This work was designed to play to the senses with a disruptive and visceral experience that pulls you into the moment and explores the depths of this luxury brand world.

These show-stopping digital billboards have been brought to life across 8 global locations, with the latest launching in Hong Kong to guide potential customers towards a pop-up taste experience nearby.