2024
Johnnie Walker - Depth of Blue
Entrant Company
Inertia Studios Ltd
Category
Outdoor Advertising - Outdoor Advertising / Other___
Client's Name
Johnnie Walker
Country / Region
United Kingdom
Launching in 8 global locations, Inertia designed and produced a mesmerising series of 3D billboards in order to capture the ‘Unrivalled depth of Blue’, bringing Blue Label's new brand ethos of disruptive luxury to a global market.
This work was designed to play to the senses with a disruptive and visceral experience that pulls you into the moment and explores the depths of this luxury brand world.
These show-stopping digital billboards have been brought to life across 8 global locations, with the latest launching in Hong Kong to guide potential customers towards a pop-up taste experience nearby.
Credits
Entrant Company
Intermountain Health
Category
Integrated Marketing - Brand Transformation / Repositioning
Country / Region
United States
Entrant Company
Work & Co
Category
Website - Nonprofit
Country / Region
United States
Entrant Company
GEM Integrated Marketing Co., Ltd.
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Taiwan
Entrant Company
Gravity Global
Category
Video - Documentary
Country / Region
United Kingdom