MUSE Platinum

2024

Johnnie Walker - Depth of Blue

Entrant Company

Inertia Studios Ltd

Category

Outdoor Advertising - Outdoor Advertising / Other___

Client's Name

Johnnie Walker

Country / Region

United Kingdom

Launching in 8 global locations, Inertia designed and produced a mesmerising series of 3D billboards in order to capture the ‘Unrivalled depth of Blue’, bringing Blue Label's new brand ethos of disruptive luxury to a global market.

This work was designed to play to the senses with a disruptive and visceral experience that pulls you into the moment and explores the depths of this luxury brand world.

These show-stopping digital billboards have been brought to life across 8 global locations, with the latest launching in Hong Kong to guide potential customers towards a pop-up taste experience nearby.

Credits

Creative Director / Bulletproof
Fahud Ahmed
Creative Director / Bulletproof
Jordan Assender
Producer / Bulletproof
Natasha Wilson
Client Director / Bulletproof
Christine Edwards
Creative Director / Inertia Studios
Tom Phipps
Art Director / Inertia Studios
Henry Yeomans
Producer / Inertia Studios
Joe Binks
Project Manager / Inertia Studios
Patricia Machado
3D Artist / Inertia Studios
Jack Lietti
3D Artist / Inertia Studios
Jessy Wang
3D Artist / Inertia Studios
Bernd Kompf
3D Artist / Inertia Studios
Ewan Davidson
3D Artist / Inertia Studios
Rui Rocha
3D Artist / Inertia Studios
Lisander Qorri
3D Artist / Inertia Studios
Fuat Degirmenci
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