MUSE Gold

2024

Figma Config 2023

Entrant Company

Sparks

Category

Event - Tech Event

Client's Name

Figma

Country / Region

United States

Our mission was to organize Figma's hallmark annual global design conference, a celebration dedicated to our dynamic community of designers, developers, and product leaders. This event wasn't just about sharing company news or announcing the latest features; it was a holistic endeavor to solidify Figma's standing as the go-to platform in the design and development spheres.
Our vision extended beyond the logistical execution of a global conference. We aimed to cultivate an environment where the Figma family, a passionate and vast community of enthusiasts from across the globe, could come together, share experiences, and revel in their shared passion for design. It was about fostering a sense of belonging and excitement, highlighting the innovative spirit that runs through our community.
Moreover, this conference was poised to be a milestone event — the first in-person gathering of the Figma community since the pandemic in 2020. Bringing people together after such a long hiatus was not just a logistical challenge but a profound opportunity to reignite the personal connections and collaborative energy that virtual settings cannot fully replicate.
In summary, our goal was multifaceted: to celebrate our community, reinforce Figma’s essential role in the design world, and facilitate a long-awaited physical reunion. Through meticulous planning and a deep understanding of our community's spirit, we endeavored to create an unforgettable conference that showcased Figma's innovations as well as the vibrant, collaborative essence of our global community.

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