MUSE Gold

2024

Partner.Co Holiday Sales Campaign

Entrant Company

Partner.Co

Category

Strategic Program - Comm / Marketing Campaign

Client's Name

Country / Region

United States

The Partner.Co 2023 Holiday Sales Campaign was a meticulously planned and executed multi-channel initiative, spanning kickoff flyers, emails, blogs, social media posts, app push notifications and website banners. The fun and festive campaign content resonated with our diverse audience by promoting a message of holistic well-being during the holiday season. We strategically employed various channels to maximize reach and impact, while focusing on creating a seamless, immersive experience.

Key Components:
1. Kickoff Flyer: A visually stunning kickoff flyer set the tone for the campaign, capturing attention and inviting customers into the world of Partner.Co's exclusive holiday offerings. The design seamlessly blended festive aesthetics with our brand identity, creating a compelling visual narrative.
2. Advent Calendar: This calendar served as a fun, visual way for customers to anticipate new sales with sale drop dates planned throughout holiday season.
3. Emails: Our targeted email campaign utilized personalized messaging and exclusive promotions to drive customer engagement. By strategically timing these emails, we maintained a consistent presence in our audience's inbox, building anticipation and excitement.
4. Blogs: A series of editorial blogs were crafted, covering a range of topics from holiday wellness tips to product spotlights. This content not only provided value to our audience but also optimized our website for search engines, contributing to over 2,500 U.S. blog sessions.
5. Social Media Posts: Strategic social media posts across multiple platforms amplified our campaign's visibility. Engaging content, including user-generated testimonials and seasonal imagery, fostered a sense of community and shared experience.
6. App Push Notifications: Harnessing the power of our Partner.Co Share™ mobile app, push notifications were deployed to deliver timely updates, exclusive offers, and reminders to our dedicated user base. This personalized approach ensured that our audience remained connected throughout the campaign.
7. Website Banners: Striking website banners showcased our holiday packs prominently, enhancing the online shopping experience for our customers. These banners were not only aesthetically pleasing but also optimized for conversions.

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