MUSE Gold

2024

Netflix FYSEE

Entrant Company

Sparks

Category

Experiential & Immersive - Live Experiences

Client's Name

Netflix

Country / Region

United States

FYSEE provided attendees with a captivating journey through Netflix titles under consideration for the Emmy Awards. The immersive space made guests feel like the main characters of each show, offering insights into the stories and the creative minds behind them. Attendees were treated to an up-close view of props and costumes, gaining a behind-the-scenes perspective.

Following screenings and speaker panels in the adjacent theater, guests were ushered into the activation space for a reception. The grand entrance featured a red carpet, highlighted by a large-scale Netflix “N” sculpture and LED screens teasing featured titles. Themed evenings provided unique experiences, such as a group of Wednesday Addamses performing her iconic dance or Pamela Anderson posing with her Baywatch lifeguard suit.

Once inside, attendees freely explored the space while enjoying themed bites and visiting three unique specialty bars. The Nevermore Academy gate led to spooky cocktails beside an animated Edgar Allan Poe statue and a custom Wednesday hearse. A Parisian cafe showcased Emily in Paris costumes, offering coffee and pastries. The Entergalactic bar created a moody atmosphere with a stunning 24’ LED display for immersive visuals.

The space featured numerous photo opportunities to capture main character moments, including posing at Queen Charlotte’s opulent dining table, sinking a hole in one on the Full Swing putting green, dancing on the Wednesday 360 dance cam, or experiencing paparazzi flashbulbs in The Crown.

Attendees delved into the worlds of Amy and Danny from BEEF, complete with a custom-built Rage-o-meter triggering clips from the show. The Cabinet of Craft provided insights into the making of each title through a large wheel, while the Netflix Funhouse, an interactive maze, played snippets from various Netflix comedies based on the attendee's location within the space. Memorable and interactive, FYSEE created an immersive Emmy consideration experience for Netflix enthusiasts.

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