2024
Saratoga: Pursuing The Art of Water
Entrant Company
BlueTriton Brands
Category
Integrated Marketing - Brand Transformation / Repositioning
Client's Name
Saratoga Spring Water
Country / Region
United States
When you drink water, you’re drinking the same water the dinosaurs drank. It’s not something that really changes. But what can be transformed is how we think about it. Because at Saratoga, we know water is not just a bare necessity. It's something that can be crafted, cared for and truly savored. And sharing our point of view with the world required a completely new way to showcase our product and our brand, associating it with bold, elevated choices in personal style, fine dining, entertainment, and more. Our vision was to reinvent how people experienced an everyday product by making it truly exquisite. And people lapped it up.
Credits
Entrant Company
TAIT
Category
Event - Cultural Event
Country / Region
United States
Entrant Company
COOL MAI DESIGN
Category
Corporate Identity - Logos
Country / Region
Taiwan
Entrant Company
Shenzhen Orange Elephant Brand Design Consultant Co., Ltd
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
NBCUniversal
Category
Event - Music Event
Country / Region
United States