2024
Saratoga: Pursuing The Art of Water
Entrant
BlueTriton Brands
Category
Integrated Marketing - Brand Transformation / Repositioning
Client's Name
Saratoga Spring Water
Country / Region
United States
When you drink water, you’re drinking the same water the dinosaurs drank. It’s not something that really changes. But what can be transformed is how we think about it. Because at Saratoga, we know water is not just a bare necessity. It's something that can be crafted, cared for and truly savored. And sharing our point of view with the world required a completely new way to showcase our product and our brand, associating it with bold, elevated choices in personal style, fine dining, entertainment, and more. Our vision was to reinvent how people experienced an everyday product by making it truly exquisite. And people lapped it up.
Credits
Entrant
El Pasoans Fighting Hunger
Category
Video - Nonprofit
Country / Region
United States
Entrant
Niki Jones Agency
Category
Branded Content - Diversity / Equity / Inclusion
Country / Region
United States
Entrant
Lounge Group
Category
Strategic Program - Social Media Campaign
Country / Region
Hungary
Entrant
International Monetary Fund
Category
Event - Conference / Convention
Country / Region
United States