2024
Saratoga: Pursuing The Art of Water
Entrant Company
BlueTriton Brands
Category
Integrated Marketing - Brand Transformation / Repositioning
Client's Name
Saratoga Spring Water
Country / Region
United States
When you drink water, you’re drinking the same water the dinosaurs drank. It’s not something that really changes. But what can be transformed is how we think about it. Because at Saratoga, we know water is not just a bare necessity. It's something that can be crafted, cared for and truly savored. And sharing our point of view with the world required a completely new way to showcase our product and our brand, associating it with bold, elevated choices in personal style, fine dining, entertainment, and more. Our vision was to reinvent how people experienced an everyday product by making it truly exquisite. And people lapped it up.
Credits
Entrant Company
NBCUniversal
Category
Best Agency Awards - Best Event
Country / Region
United States
Entrant Company
Baroquemachine Lab
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
Taiwan
Entrant Company
Grupo LVT
Category
Integrated Marketing - Green / Eco-Friendly
Country / Region
Mexico
Entrant Company
BSB Group International
Category
Video - Sports
Country / Region
United States