2024
Saratoga: Pursuing The Art of Water
Entrant Company
BlueTriton Brands
Category
Integrated Marketing - Brand Transformation / Repositioning
Client's Name
Saratoga Spring Water
Country / Region
United States
When you drink water, you’re drinking the same water the dinosaurs drank. It’s not something that really changes. But what can be transformed is how we think about it. Because at Saratoga, we know water is not just a bare necessity. It's something that can be crafted, cared for and truly savored. And sharing our point of view with the world required a completely new way to showcase our product and our brand, associating it with bold, elevated choices in personal style, fine dining, entertainment, and more. Our vision was to reinvent how people experienced an everyday product by making it truly exquisite. And people lapped it up.
Credits
Entrant Company
NBCUniversal
Category
Branded Content - Social
Country / Region
United States
Entrant Company
NBCUniversal
Category
Branded Content - Retail
Country / Region
United States
Entrant Company
Lenovo Research SD&S Lab
Category
Experiential & Immersive - Virtual Reality
Country / Region
China
Entrant Company
International Monetary Fund (IMF)
Category
Video - Event
Country / Region
United States