MUSE Silver

2024

Pixel Fertility App

Entrant Company

Holden Ellis

Category

Mobile App - Medical

Client's Name

Pixel Care

Country / Region

United States

Pixel sought the help of Holden Ellis with a familiar challenge—user engagement drop-off in their IVF app. While clinically robust, the app lacked enduring appeal beyond the learning phase.

Our mission: transform it into a supportive companion, efficient and emotionally resonant.

The original app lacked distinction; we revamped the brand, infusing it with personality and implementing a unified visual identity. Recognizing the need for ongoing motivation, we introduced a scalable platform with progress updates and emotional copy. Acknowledging community importance, a social content platform was developed to help foster new connections. We provided digital strategy, branding, componetized design system, app design, UX/UI, patient journey mapping, copywriting and motion design.

Every element contributes to the app's transformation into a beacon of support for IVF challenges.

Credits

Creative Director / Holden Ellis
Jared French
Owner / Holden Ellis
Josh Fitzwater
Senior Designer / Holden Ellis
Sarah Moore
Designer / Holden Ellis
Sagul Ali
Copywriter / Holden Ellis
Rick Carey
Owner / Pixel Care
Adam Hait
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