2024
PA’s Sustainable Future of Reusable Packaging
Entrant Company
PA Consulting
Category
Branded Content - Branded Content / Other___
Client's Name
PA Consulting
Country / Region
United Kingdom
We designed a survey document and campaign around the future of reusable packaging in quick service restaurants and beyond, focusing on four main areas:
1. Intent vs action – the say–do gap.
2. Desirability and value – making it ‘must-have‘.
3. Carrot vs stick – what will motivate change?
4. Changing attitudes – challenging the status quo.
Using AI-generated imagery, we aimed to create a provocative set of plausible, near-future products, packages and scenarios that would support key statistical findings and prompt engagement.
Credits
Entrant Company
YouTube
Category
Social Media - Instagram Page
Country / Region
United States
Entrant Company
Savannah College of Art and Design
Category
Video - Informational
Country / Region
United States
Entrant Company
NBCUniversal
Category
Branded Content - Auto & Auto Services
Country / Region
United States
Entrant Company
Chengdu FLINT WALK Film & Television Technology Co., Ltd.
Category
Outdoor Advertising - Billboard
Country / Region
China