2024

PA’s Sustainable Future of Reusable Packaging

Entrant

PA Consulting

Category

Branded Content - Branded Content / Other___

Client's Name

PA Consulting

Country / Region

United Kingdom

Gallery

MUSE Creative Awards Winner – PA’s Sustainable Future of Reusable Packaging by PA Consulting (Image 1)

MUSE Creative Awards Winner – PA’s Sustainable Future of Reusable Packaging by PA Consulting (Image 2)

MUSE Creative Awards Winner – PA’s Sustainable Future of Reusable Packaging by PA Consulting (Image 3)

MUSE Creative Awards Winner – PA’s Sustainable Future of Reusable Packaging by PA Consulting (Image 4)

MUSE Creative Awards Winner – PA’s Sustainable Future of Reusable Packaging by PA Consulting (Image 5)

MUSE Creative Awards Winner – PA’s Sustainable Future of Reusable Packaging by PA Consulting (Image 6)

MUSE Creative Awards Winner – PA’s Sustainable Future of Reusable Packaging by PA Consulting (Image 7)

MUSE Creative Awards Winner – PA’s Sustainable Future of Reusable Packaging by PA Consulting (Image 8)

About The Entry

We designed a survey document and campaign around the future of reusable packaging in quick service restaurants and beyond, focusing on four main areas:
1. Intent vs action – the say–do gap.
2. Desirability and value – making it ‘must-have‘.
3. Carrot vs stick – what will motivate change?
4. Changing attitudes – challenging the status quo.
Using AI-generated imagery, we aimed to create a provocative set of plausible, near-future products, packages and scenarios that would support key statistical findings and prompt engagement.