2024
Entrant Company
Category
Client's Name
Country / Region
We designed a survey document and campaign around the future of reusable packaging in quick service restaurants and beyond, focusing on four main areas:
1. Intent vs action – the say–do gap.
2. Desirability and value – making it ‘must-have‘.
3. Carrot vs stick – what will motivate change?
4. Changing attitudes – challenging the status quo.
Using AI-generated imagery, we aimed to create a provocative set of plausible, near-future products, packages and scenarios that would support key statistical findings and prompt engagement.
Credits
Entrant Company
Drake Cooper
Category
Video - Public Service & Activism
Country / Region
United States
Entrant Company
THESE GUYS
Category
Experiential & Immersive - Promotions & Stunts
Country / Region
Germany
Entrant Company
Sparks
Category
Best Agency Awards - Marketing Agency of the Year
Country / Region
United States
Entrant Company
Phoenix Media Group & SALT
Category
Event - Event / Other___
Country / Region
United States