2024
PA’s Sustainable Future of Reusable Packaging
Entrant Company
PA Consulting
Category
Branded Content - Survey
Client's Name
PA Consulting
Country / Region
United Kingdom
We designed a survey document and campaign around the future of reusable packaging in quick service restaurants and beyond, focusing on four main areas:
1. Intent vs action – the say–do gap.
2. Desirability and value – making it ‘must-have‘.
3. Carrot vs stick – what will motivate change?
4. Changing attitudes – challenging the status quo.
Using AI-generated imagery, we aimed to create a provocative set of plausible, near-future products, packages and scenarios that would support key statistical findings and prompt engagement.
Credits
Entrant Company
Hong Kong Tourism Board
Category
Branded Content - Travel & Tourism
Country / Region
Hong Kong SAR
Entrant Company
NBCUniversal
Category
Video - Event
Country / Region
United States
Entrant Company
Planned Parenthood Federation of America
Category
Video - Cause / Awareness (NEW)
Country / Region
United States
Entrant Company
Digital Kitchen
Category
Event - Art Event
Country / Region
United States