2024
PA’s Sustainable Future of Reusable Packaging
Entrant Company
PA Consulting
Category
Branded Content - Survey
Client's Name
PA Consulting
Country / Region
United Kingdom
We designed a survey document and campaign around the future of reusable packaging in quick service restaurants and beyond, focusing on four main areas:
1. Intent vs action – the say–do gap.
2. Desirability and value – making it ‘must-have‘.
3. Carrot vs stick – what will motivate change?
4. Changing attitudes – challenging the status quo.
Using AI-generated imagery, we aimed to create a provocative set of plausible, near-future products, packages and scenarios that would support key statistical findings and prompt engagement.
Credits
Entrant Company
NOMOBO
Category
Video - Live Experiences
Country / Region
Netherlands
Entrant Company
University Canada West
Category
Video - Documentary
Country / Region
Canada
![MUSE Advertising Awards - LaLa Hsu [ Sometimes, Less is More ] Concert Tour](https://museaward.com/upload/entry/thumb/1717227183_thumb_126485.jpg)
Entrant Company
YASSS! Entertainment Production
Category
Event - Concert
Country / Region
Taiwan
Entrant Company
Refik Anadol Studio
Category
Experiential & Immersive - Public Art Installation (NEW)
Country / Region
United States