AT&T Fan Zone

With the goal of capturing the most attention for AT&T among the extremely active and passionate fan base of the Mexican National Team; MRN created a one-of-a-kind AT&T Fan Zone experience series. An electrifying fusion of digital innovation and in-person socializing, the AT&T Fan Zone brought the fervor of the devotees to life like never before.

At the heart of this fan paradise were four exhilarating stations, each offering an unforgettable experience:

1. CascaritaATT put fans in the heart of the action with a hair-raising virtual reality experience, challenging them to showcase their virtual goalkeeping skills against relentless attacks for either Club América or the Mexican National Team.
2. Fan Sticker let fans unleash their creativity with custom messaging stickers for WhatsApp, Mexico’s most popular messaging platform. The stickers captured fans’ passion in vibrant photos adorned with phrases celebrating their beloved teams.
3. PersonalizaATT gave fans the opportunity to make their mark with exclusive Club América jerseys, personalized on the spot with striking designs and individual flair, fostering a sense of belonging and pride.
4. Salta a la Cancha invited fans to experience the thrill of stepping onto the field like their heroes, capturing the adrenaline rush in dynamic GIFs that captured the essence of matchday excitement.

With over 15 million impressions, Fan Zone became the most popular activation at key matches, placing AT&T front and center and uniting fans through a dazzling activation. AT&T Fan Zone championed the power of fandom, camaraderie, and passion for an experience that produced worthwhile branding opportunities while also igniting the spirit of soccer lovers, who make up about 70% of the population in Mexico.

Whether comparing scores on virtual saves, showing off customized memorabilia, or sharing their experiences on social media, participants left the Fan Zone excited to spread the word. MRN’s AT&T Fan Zone delivered an unparalleled opportunity for fans to engage with their favorite teams and the AT&T brand in an immersive and personalized experience.