MUSE Gold

2024

FreeKick Explainer

Entrant Company

DeVito/Verdi

Category

Video - Banking

Client's Name

Austin Capital Bank

Country / Region

United States

Austin Capital Bank launched a parent-sponsored credit-building account for minors and young adults. FreeKick, helps parents Build & Protect the financial future of their children. A product of Austin Capital Bank, it provides Identity Protection for your family and Credit Building for children. FreeKick is unlike existing efforts at establishing credit for minors and young adults, as it builds the child’s personal credit profile independently of the parent’s profile. We developed a new brand from the ground up to represent the FreeKick product and all its benefits.

Organic social media post created for FreeKick, a new product from Austin Capital Bank designed to teach kids and parents on how to get an early jump on maintaining good credit for kids and protect them from identity fraud.

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