MUSE Gold

2024

Mountain God Game Character Design

Entrant Company

Beijing University of Chemical Technology

Category

Student Submission - Student Conceptual Design

Client's Name

Country / Region

China

Centered around the Mountain Deity Jiaochong from the Sixth Volume of the Zhongshan Classics in the Classic of Mountains and Seas, this project involves conceptualizing characters rooted in Chinese traditional culture.A character design project inspired by Chinese traditional culture from "The Mountain God and the Proud Insect" is ongoing. It employs 2D/3D techniques to faithfully depict fantastical creatures from different angles, with added traditional Chinese elements for authenticity. This fusion of tradition and technology results in characters embodying unique traditional traits.

More Gold Winners
Social Media
2024
MUSE Advertising Awards - The Humanity Check
Amnesty International Italia

Entrant Company

Amnesty International Italia

Category

Social Media - Social Responsibility (NEW)

Country / Region

Italy

Social Media
2024
MUSE Advertising Awards - Real. World. Change
Edge Strategy

Entrant Company

Gravity Global

Category

Social Media - Racial Equality

Country / Region

United Kingdom

Integrated Marketing
2024
MUSE Advertising Awards - Dare To Scare
Party City

Entrant Company

22Squared

Category

Integrated Marketing - Brand Transformation / Repositioning

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - Chalk Hill Brand Identity
Kaizen Development Partners

Entrant Company

JLL

Category

Branded Content - Property / Developer

Country / Region

United States