2024
The Humanity Check
Entrant Company
Amnesty International Italia
Category
Social Media - Social Responsibility
Client's Name
Amnesty International Italia
Country / Region
Italy
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Credits
Entrant Company
Work & Co
Category
Website - Fashion
Country / Region
United States
Entrant Company
Collins + Co.
Category
Integrated Marketing - Brand Partnerships
Country / Region
United States
Entrant Company
Collins + Co.
Category
Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)
Country / Region
United States
Entrant Company
Sunny Idea (HK) Limited, ZenithOptimedia
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
Hong Kong SAR