2024
The Humanity Check
Entrant Company
Amnesty International Italia
Category
Social Media - Social Responsibility
Client's Name
Amnesty International Italia
Country / Region
Italy
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Credits
Entrant Company
Publicis One Team
Category
Branded Content - Lifestyle
Country / Region
United States
Entrant Company
Splendid
Category
Best Agency Awards - Best Non Profit Campaign
Country / Region
United Kingdom
Entrant Company
Fatbird Creative, LLC
Category
Social Media - Pets (NEW)
Country / Region
United States
Entrant Company
MeanPug Digital
Category
Website - Design / Web Agency
Country / Region
United States