2024
The Humanity Check
Entrant
Amnesty International Italia
Category
Social Media - Social Responsibility
Client's Name
Amnesty International Italia
Country / Region
Italy
On October 7th a devastating escalation unfolded between Israel, Hamas, and other Palestinian armed groups. In the midst of this turmoil, Amnesty International launched a digital campaign to turn social viewers into activists. "Humanity Check" leveraged the logic of reCAPTCHA to catalyze social action, transforming routine verification into an act of human solidarity. It challenged the passive online viewers to become agents of change. Each post, infused with up-to-the-minute statistics, culminated in a "Humanity Check" and a call to action to sign our petition for a ceasefire.
Credits
Entrant
HARMERON HUNGARY KFT.
Category
Video - Youth Audience (NEW)
Country / Region
Hungary
Entrant
Impossible Studios
Category
Video - Food & Beverage
Country / Region
Canada
Entrant
Halteres Associates
Category
Audio - Podcast
Country / Region
United States
Entrant
Hualien County Government
Category
Event - Cultural Event
Country / Region
Taiwan