MUSE Silver

2024

VW ID. UX APP

Entrant Company

Volkswagen (Anhui) Digital Sales and Service Company Limited

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Country / Region

China

Offering a wide range of services from pre-sales counseling to user ecosystem and mobile-car connection, the VW ID. UNYX APP provides a first-rate end-to-end user experience. Through in-depth knowledge of user requirements and habits, we've created an ecosystem loop: Users can configure cars online with the aid of AI and interactive 3D features, and transparency is guaranteed by real-time manufacturing tracking. When delivered, celebratory designs improve user care. Through the mobile APP, users may share their daily lives inside the ecosystem, manage their cars remotely, and interact directly with executives to co-create content. We prioritize real user demands through weekly focus group meetings that follow the Occam's Razor philosophy. User data and transactions are protected through secure data transmission and storage. This APP is dedicated to providing users with a new automotive application experience.
As a design supplier, TOPX designers apply the aesthetic concept of "Black Label" to the design of One APP, making the perfect combination of aesthetic pleasure and practical function. To prove the high-end positioning of the brand and the quality of the design, highlight the brand tone, enhance brand awareness.
The UI interface adopts the dark color of the car body as the background, complemented by 15% brand color gold, showcasing a unique luxurious texture. The golden flowing animation in the APP resembles playful sprites, moving through various function keys and entire pages, offering users an unparalleled sense of luxury. One of the standout features is the gyroscopic, metallic textured icon, which shows the user's upscale fashion sense and gives the product a contemporary technology feel.
The interface adopts a fluid layout, intelligently adjusting page elements according to different screen sizes to ensure perfect presentation on various devices. We have also meticulously designed images and icons to adapt to different resolutions, ensuring high-definition display of all details. Regardless of the device users use, our standardized UI components and styles ensure consistent appearance and operational logic. We prioritize safety while ensuring maximum user comfort and efficiency, especially at night or while driving, by taking into account the unique features and interaction styles of various devices.

Credits

Xi Li
Xi Xi
Yang Zhang
Penn
James Xi
Elya
Xiaoyang Pang
Ming Ni
Xiang Wang
Yujia Zhang
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