MUSE Silver

2024

Stellaractive Website Redesign

Entrant Company

Stellaractive

Category

Website - Website Redesign

Client's Name

Stellaractive

Country / Region

United States

For 17 years, Stellaractive has been at the forefront of digital innovation, continuously updating practices to stay relevant. Our rebranded website reflects our growth and attention to modern trends and sets the standard for keeping a fresh online presence. Our collaborative rebranding process started with updating our logo to better align with our core mission, "Elevate Your Brand." This effort included updating the color palette and creating unique icons for different departments to improve the website's look and feel.

The redesign was a strategic process, beginning with refining our brand, then moving to enhance our content, and finally ensuring smooth functionality across all devices. The marketing team expanded the content to reflect our growth into new fields, supported by thorough keyword and competitor research. The design team blended the content with a playful and creative aesthetic, particularly in dynamic animations and a vibrant 'Meet the Team' page.

We also gave our portfolio a makeover to really show off our work, making it a more engaging and immersive experience for visitors. The development team's execution of these designs was detail-oriented, ensuring every element was visually engaging and fully functional. Making our site accessible to every user was a huge priority, so we wanted everyone, including those using assistive technologies, to navigate our site. Our new website highlights our commitment to excellence and digital accessibility while aligning with our belief that improvement is vital to remaining relevant online.

We're incredibly proud of the teamwork required to achieve our goals and believe our website showcases the knowledge and talent that each Stellaractive member brings to our agency.

Credits

Owner
Jessica Gibbon
Creative Director
Rupert Edson
Head of Development
Ryan Putman
Digital Marketing Manager
Stephanie
Graphic Designer
Jessica Hoke
Content Marketing Specialist
Benton Lincoln
Web Developer
Michie Willman
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