Ethnic minority fruit packaging

This brand was created by local Yi people in China. Its business model is characterized by D2C ordering. The Yi people are one of the ethnic minorities in China. They are hospitable and good at singing and dancing. On the packaging, they wore distinctive national costumes and danced in different movements to deliver the harvest fruits.
The Yi culture has a long history, the most representative of which is the Yi writing, which has a history of more than 7,000 years and is one of the six ancient writings in the world. The white graphics appearing on the packaging box are the mysterious and ancient Yi characters: a gift from nature, a treasure in the world. The ancient Yi script has become the unique mark of the brand.
The combination of fruits, Yi people, and ancient Yi characters is visually represented on the packaging box with a regular graphic pattern. Fruits are produced seasonally and in limited quantities. It is an economical and more environmentally friendly method to use paper sleeves to wrap shared boxes, distinguish different fruits, and solve the problem of printing costs and large inventory of printed boxes.