MUSE Gold

2024

Breaking the Mold in College Admissions Consulting

Entrant Company

Bonsai Media Group

Category

Website - Consulting

Client's Name

Admissionado

Country / Region

United States

Bonsai and Admissionado joined forces to revolutionize college admissions consulting. Our mission: shake up the status quo with a website that's both creative and functional.

In an industry often seen as serious and corporate, our innovative take on the Admissionado website stands out by ditching convention, catching clients' attention right from the start.

Key Highlights:
- Interactive Magic 8-Ball: Humor injected on the homepage to break the ice with users.
- High-Impact Marketing Statements: Compelling content that sparks interest.
- Dynamic Trajectory Calculator: Engaging tool to plan one’s potential future with Admissionado.
- Compelling Storytelling: Woven across the site to evoke excitement and connection.
- Scroll Animations, Micro-Interactions, Rich Illustrations, and Engaging Copy: Infusing personality and fostering engagement.

Our main goal was to break free from the industry's templated norm. The introduction of unexpected, innovative elements led to a significant boost in engagement and potential leads. Amid our creative focus, every decision was purposeful, ensuring a results-driven user experience. This collaboration underscores our commitment to pushing industry boundaries and establishing new standards.

Credits

Creative Director, Bonsai Media Group
Evan Fraser
Chief Strategist, Bonsai Media Group
Jason LaBaw
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