MUSE Gold

2024

Breaking the Mold in College Admissions Consulting

Entrant

Bonsai Media Group

Category

Website - Consulting

Client's Name

Admissionado

Country / Region

United States

Bonsai and Admissionado joined forces to revolutionize college admissions consulting. Our mission: shake up the status quo with a website that's both creative and functional.

In an industry often seen as serious and corporate, our innovative take on the Admissionado website stands out by ditching convention, catching clients' attention right from the start.

Key Highlights:
- Interactive Magic 8-Ball: Humor injected on the homepage to break the ice with users.
- High-Impact Marketing Statements: Compelling content that sparks interest.
- Dynamic Trajectory Calculator: Engaging tool to plan one’s potential future with Admissionado.
- Compelling Storytelling: Woven across the site to evoke excitement and connection.
- Scroll Animations, Micro-Interactions, Rich Illustrations, and Engaging Copy: Infusing personality and fostering engagement.

Our main goal was to break free from the industry's templated norm. The introduction of unexpected, innovative elements led to a significant boost in engagement and potential leads. Amid our creative focus, every decision was purposeful, ensuring a results-driven user experience. This collaboration underscores our commitment to pushing industry boundaries and establishing new standards.

Credits

Creative Director, Bonsai Media Group
Evan Fraser
Chief Strategist, Bonsai Media Group
Jason LaBaw
More Gold Winners
Video
2024
2024 MUSE Creative Awards Winner - Lost and Found
1st Source Bank

Entrant

Explore

Category

Video - Banking

Country / Region

United States

Experiential & Immersive
2024
2024 MUSE Creative Awards Winner - The Social Lab at the Museum of Tolerance LA (MOTLA)

Entrant

Unified Field

Category

Experiential & Immersive - Exhibition Experience

Country / Region

United States

Publication
2024
2024 MUSE Creative Awards Winner - The Content Advantage
Colleen Jones

Entrant

Content Science

Category

Publication - Book

Country / Region

United States

Experiential & Immersive
2024
2024 MUSE Creative Awards Winner - The Whispering Beauty

Entrant

Yuan Ze University/Wizard Films

Category

Experiential & Immersive - 360 Video

Country / Region

Taiwan